Peugeot
‘dadmin’
Peugeot have a fairly unique ownership proposition snappily titled ‘Just Add Fuel’ that is aimed at a younger car buying audience (and their parents). Challenge was to create two pieces of high quality short form video that not only explained the product, but engaged the rather disparate audiences. Campaign ran across owned channels and social.
Dadmin One - Working with director Ben Fogg, I scripted an eccentric piece that showcased a particularly over zealous dad with a real love of admin…
Dadmin Two - Ambitiously shot within the same 8 hour window as Dadmin One we rejoin our family as they contemplate another Peugeot joining their garage…